Polski Lek

On Friady 26.09.2011 in Park Południowy in Wrocław in cooperation with advertising agency CzART we carried out the photos for billboard, which promote Duo Stawy Maxiflex. Marcin Teller – one of CzART creative director, was a screenplay author.

– There were few proposition: take a rest couple after bath on the pier, dancing duo or even crazy men with crazy mower. Create conception for such a short form - billboard, is totally different from work on typical advert. Normally we have got more time, so we can create some kind of story, here we have to told everything in one sentence. – Taller says.

Big challenge was weather. Crew and actors bore bravely heat( 30 Celsius degree and more) and 90 % humidity. Shots in this tropical climate took almost 10 hours but we realised more than 22 minutes material. Crew work was overseeing by Joanna Piekarska and Magdalena Drabik from marketing department of Polski Lek . Spot was broadcasting since 7 September in nationwide TV.